On Vision
A visionary is not someone who predicts the future. It is someone who sees the present more clearly than the rest of us.
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The Three Levels of Understanding
Last week, I had a welcome chat about understanding. The idea is that true understanding comes from various modes: Intuition, observation, and insight. The take away was we often prioritize one over the other two. The conclusion was quite revealing.
The Hidden Levers Behind Your KPIs: A Senior Leader's Guide to What Actually Drives Performance
Leading strategic design initiatives for 25 years has revealed something unexpected: while we obsess over KPIs, the real drivers of success often hide in less obvious places. Here's what I've learned about finding and measuring these hidden levers that truly shape business performance.
From Generic to Iconic: Using Design to Create Unique Value
Scrolling through a list of startups, I realized half could swap logos, and no one would notice. Playing it safe might keep you in the game, but it won't win it—especially when customers crave authenticity. Let’s explore how to escape the "me too" trap and create something truly memorable.
The Hidden Costs of Not Integrating Design: Why Investing in Design Expertise Saves Money in the Long Run
It’s surprising how often hidden business costs tie back to design oversight. Many execs treat design as optional, but brand missteps and product recalls show that skimping on integrated design leads to bigger issues down the line. Thoughtful design isn’t just “nice-to-have”... it’s essential.